Our task was to present the wide range of Kleti Brda wines, as well as their country of origin, as this is the factor that occasionally has a decisive influence on the purchasing decision. Now, when the First Lady of the United States is Melania Trump, our task would be somewhat easier.
We developed a website with a modern design that uses supporting content to present a story of wines of Slovenian origin, and tries to keep a visitor on the website for as long as possible. For this purpose, we developed a wine adviser, who presents a selection of wines based on the occasion, mood, dish, or selected spices.
The greatest challenge was presenting Laureate Imports – which is not one of the largest agents in the USA – as a credible supplier of wine on the market. We achieved this with an attractive visual appearance and relevant contents. The greatest innovation was the aforementioned wine advisor.