Metulj

Consultancy for marketing strategy and management

Whether you’re selling a product or service, it is essential for your brand that you define your marketing strategy. We follow the marketing principles set by Philip Kotler, which we constantly upgrade using modern approaches and our own experiences.

Preparation of marketing plan

Does your company’s business strategy include a marketing communication plan?

If you have ever helplessly watched sales results after a communication campaign and wondered where in marketing you took the wrong turn, then it is very likely that you overlooked something when you were defining your marketing strategy. For consumers to recognise and create a positive image about your brand, you have to treat every contact you can make with potential buyers as important. Here, we can assist you. We will prepare a marketing communication plan for the upcoming fiscal year and define all communication tools: where you need to be present throughout the year, which communication tools are most suitable for you and how often can you reasonably use them, and what should be your tone of communication. A well-prepared marketing communication plan and precisely defined and measurable objectives will provide better insight into effective communication.

Preparation of marketing plan

Does your company’s business strategy include a marketing communication plan?

If you have ever helplessly watched sales results after a communication campaign and wondered where in marketing you took the wrong turn, then it is very likely that you overlooked something when you were defining your marketing strategy. For consumers to recognise and create a positive image about your brand, you have to treat every contact you can make with potential buyers as important. Here, we can assist you. We will prepare a marketing communication plan for the upcoming fiscal year and define all communication tools: where you need to be present throughout the year, which communication tools are most suitable for you and how often can you reasonably use them, and what should be your tone of communication. A well-prepared marketing communication plan and precisely defined and measurable objectives will provide better insight into effective communication.

Operational management of the marketing function

Marketing for company growth and development.

Marketing is an important aspect of every business, as it contributes to its growth and development. However, it is sometimes difficult to find the right person that will effectively manage all fields of marketing communication. In some cases, hiring external experts for managing marketing functions is a more rational choice. Our extensive range of experience allows us to efficiently manage all marketing activities for companies of different sizes, even those that have not formed their own functional marketing departments. The first step in implementing a marketing function for a client is to define, in collaboration with management, the strategic guidelines and objectives for a five-year period, as well as key performance indicators (KPIs) that we then monitor. In any such collaboration, it is extremely important to act in coordination with various departments in the company, particularly the sales department. It is also essential that reporting on achieved results and assets used is very precise.

Operational management of the marketing function

Marketing for company growth and development.

Marketing is an important aspect of every business, as it contributes to its growth and development. However, it is sometimes difficult to find the right person that will effectively manage all fields of marketing communication. In some cases, hiring external experts for managing marketing functions is a more rational choice. Our extensive range of experience allows us to efficiently manage all marketing activities for companies of different sizes, even those that have not formed their own functional marketing departments. The first step in implementing a marketing function for a client is to define, in collaboration with management, the strategic guidelines and objectives for a five-year period, as well as key performance indicators (KPIs) that we then monitor. In any such collaboration, it is extremely important to act in coordination with various departments in the company, particularly the sales department. It is also essential that reporting on achieved results and assets used is very precise.

Consultancy and preparation of media plans and mixes

A careful selection of media space can have a decisive influence on the transmission of message to a potential buyer.

Based on the target group, communication objectives, competition, strength of communication, available budget, and competitive advantages of product or service, we also draft a media strategy while preparing the campaign. The type of media, period, frequency, and scope of advertising are equally important as the message, call, or, creativity of advert. Within the limits of the budget, we find the media for our clients that will support the advertising message and effect positive sales results. We ensure quality media tactics, media lease, good conditions with media, and monitoring of results during and after the campaign.

Consultancy and preparation of media plans and mixes

A careful selection of media space can have a decisive influence on the transmission of message to a potential buyer.

Based on the target group, communication objectives, competition, strength of communication, available budget, and competitive advantages of product or service, we also draft a media strategy while preparing the campaign. The type of media, period, frequency, and scope of advertising are equally important as the message, call, or, creativity of advert. Within the limits of the budget, we find the media for our clients that will support the advertising message and effect positive sales results. We ensure quality media tactics, media lease, good conditions with media, and monitoring of results during and after the campaign.

Consumer behaviour and purchasing habit studies

Consumer insight is a good starting point in creative design of a campaign

When a client is facing a dilemma on which competitive advantage of a product to emphasise, or if the product or service do not have an apparent competitive advantage, we conduct a research of consumer insight. Information on how a consumer can be potentially surprised by a product or service is then turned to the advantage of the brand; if a product or service can have a key influence in solving certain problems is also important. Consumer behaviour and purchasing habits are studied using surveys, focus groups, or in-depth interviews before forming the communication strategy.

Consumer behaviour and purchasing habit studies

Consumer insight is a good starting point in creative design of a campaign

When a client is facing a dilemma on which competitive advantage of a product to emphasise, or if the product or service do not have an apparent competitive advantage, we conduct a research of consumer insight. Information on how a consumer can be potentially surprised by a product or service is then turned to the advantage of the brand; if a product or service can have a key influence in solving certain problems is also important. Consumer behaviour and purchasing habits are studied using surveys, focus groups, or in-depth interviews before forming the communication strategy.