Metulj

Digital communication and campaigns

Do you seek supplementary channels for your 360-degree communication strategy, or want to conduct an independent digital campaign? Take a look at the different approaches we can use to help you establish, maintain, and improve your website presentation.

Concept and implementation of digital campaigns

Digital presentations, with their measuring options, provide an exceptionally effective and interactive form of communication.

Nowadays, there is no perfect communication campaign that does not include online channels and does not utilise, to various degrees, all the advantages of this medium. Not only do such channels act as a supplement from the perspective of message communication, in certain cases they also act independently (lead generation). With a well-defined strategy, they can even fulfil the objectives or raising brand awareness and reputation, as well as sales goals. It is essential to take into account the nature and the advantages of the channel.

Concept and implementation of digital campaigns

Digital presentations, with their measuring options, provide an exceptionally effective and interactive form of communication.

Nowadays, there is no perfect communication campaign that does not include online channels and does not utilise, to various degrees, all the advantages of this medium. Not only do such channels act as a supplement from the perspective of message communication, in certain cases they also act independently (lead generation). With a well-defined strategy, they can even fulfil the objectives or raising brand awareness and reputation, as well as sales goals. It is essential to take into account the nature and the advantages of the channel.

Google, Facebook, and Instagram advertising

We wish to reach the most relevant potential customers looking for products or services on offer under our brand, as well as those who do not yet know that we are their best choice.

Today, online research is a normal part of the purchase process. As consumers, we decide on the basis of information obtained, and each of us has a favourite channel (Google, Facebook, Instagram, LinkedIn, etc.). The listed communication channels allow us to display your advert with a relevant solution based on specific search queries, as well as displaying your offers to people that you had defined as your potential customers or those who have previously visited your website. The charm of digital advertising also lies in the ability to measure and analyse results, which enable further optimisation of campaigns. Do you wish to reach your customers online before your competition?

Google, Facebook, and Instagram advertising

We wish to reach the most relevant potential customers looking for products or services on offer under our brand, as well as those who do not yet know that we are their best choice.

Today, online research is a normal part of the purchase process. As consumers, we decide on the basis of information obtained, and each of us has a favourite channel (Google, Facebook, Instagram, LinkedIn, etc.). The listed communication channels allow us to display your advert with a relevant solution based on specific search queries, as well as displaying your offers to people that you had defined as your potential customers or those who have previously visited your website. The charm of digital advertising also lies in the ability to measure and analyse results, which enable further optimisation of campaigns. Do you wish to reach your customers online before your competition?

Presentations on social networks, community management and administration

We all use them, but how to ensure the greatest possible yield for the purpose of managing and promoting brands?

How can you attract the attention of users, create a successful presentation, and build a community on social media saturated with messages? How can you affirm brand strength and company reputation among followers, and how can you present the effects in an organisation and measure the effect on strategy objectives? Experiences from various industries and collaboration with a wide range of brands have led us to important findings, which we successfully apply when forming tactics.

Presentations on social networks, community management and administration

We all use them, but how to ensure the greatest possible yield for the purpose of managing and promoting brands?

How can you attract the attention of users, create a successful presentation, and build a community on social media saturated with messages? How can you affirm brand strength and company reputation among followers, and how can you present the effects in an organisation and measure the effect on strategy objectives? Experiences from various industries and collaboration with a wide range of brands have led us to important findings, which we successfully apply when forming tactics.

Analysis and optimisation of presentation of digital channels

When in doubt about the decision on your presentation strategy.

Digital channels and analysis tools allow insights in user behaviour. With advanced analysis and data interpretation, we obtain important answers to questions of “when and why” someone does something on your website. Such results help us make decisions about a new or improved project. A good advertiser will demand a constant source of data, while a good partner will assist them with advice and proposals for improvements. Are you monitoring your traffic and act on the basis of results?

Analysis and optimisation of presentation of digital channels

When in doubt about the decision on your presentation strategy.

Digital channels and analysis tools allow insights in user behaviour. With advanced analysis and data interpretation, we obtain important answers to questions of “when and why” someone does something on your website. Such results help us make decisions about a new or improved project. A good advertiser will demand a constant source of data, while a good partner will assist them with advice and proposals for improvements. Are you monitoring your traffic and act on the basis of results?

Search engine optimisation – SEO

How to reach the first result position in search engine results without paying?

The saying goes that if a website or brand does not appear on the first page of Google results, then it does not exist. With its algorithm, Google evaluates and ranks your website, which must simultaneously serve a visitor and meet Google’s criteria that define the content of your website. Google takes care that a user is presented with technically complete websites with the most relevant content, based on the user’s search query. Do you exist in the eyes of search engines?

Search engine optimisation – SEO

How to reach the first result position in search engine results without paying?

The saying goes that if a website or brand does not appear on the first page of Google results, then it does not exist. With its algorithm, Google evaluates and ranks your website, which must simultaneously serve a visitor and meet Google’s criteria that define the content of your website. Google takes care that a user is presented with technically complete websites with the most relevant content, based on the user’s search query. Do you exist in the eyes of search engines?

E-mail marketing

We wish to treat your brand followers with useful content and simultaneously turn them into loyal customers.

E-mail marketing is a popular, inexpensive method of communication with your brand followers, which can, with an appropriate plan and methods, become close to personal communication. The key to success is personalisation of communication (each recipient must receive the most relevant content, personalised for their particular interests), which can be achieved by systematic building and complementing the recipient target groups. Are you noticing increased interaction from your followers with sent messages, and are you measuring its effect on sales?

E-mail marketing

We wish to treat your brand followers with useful content and simultaneously turn them into loyal customers.

E-mail marketing is a popular, inexpensive method of communication with your brand followers, which can, with an appropriate plan and methods, become close to personal communication. The key to success is personalisation of communication (each recipient must receive the most relevant content, personalised for their particular interests), which can be achieved by systematic building and complementing the recipient target groups. Are you noticing increased interaction from your followers with sent messages, and are you measuring its effect on sales?